Documentation
Analytics
In general you’ll have the analytics data below available for your passes. We’ll explain in a bit more detail what they mean.
- Active passes
- Inactive passes
- Passes not registered
- Operating system
- Statistics for download page
- Unique visitors
- Visits
- Actions
- Statistics for landing page
- Unique visitors
- Visits
- Actions
Active passes
A pass is active when a user has saved it on his smartphone and will receive push notifications. If one user saves a pass on two different devices that is counted as two active passes.Inactive passes
A pass is inactive when it has been active before but the user has either deleted it form his Wallet app or has deactivated push notifications which is technically the same process (in both cases our servers aren’t able to reach the pass anymore and you can’t send push notifications).Passes not registered
The pass hasn’t been downloaded, yet.Operating system
We show you how many users are using the passes on iOS, Android or Windows Phone.Statistics for download page
Every pass has a unique link in gifttowallet. On iOS we’re showing the pass right away, on other operating systems we’re actually showing the download page that has Google Analytics enabled on it. Since the page must be loaded for Google Analytics to work the data you see for the download pages are a combination of Google Analytics data and the number of active passes on iOS devices (because a user must have visited the page in order to get the pass but Google Analytics won’t be aware of it).