End user facing
If you don’t want to grant access to the gifttowallet backend to your business partners usually people that access your passes will access the download URLs for passes. Additionally, if you use email delivery in gifttowallet, they might also receive emails.
End user facing white-labeling therefore consists of two components:
Using your own subdomain, e.g. gifttowallet.com and using your own email address.
Backend white labeling
If you want to resell Wallet campaigns and give your customers access to the backend, you can also use white labeling of the gifttowallet backend which will replace the default theme with your own that will be created according to your corporate identity.